SEO Content Writing – What Is SEO Content Writing?
SEO Content Writing is a relatively newer term in web marketing than Content Writing or Search Engine Optimization writing. Basically, both writing and SEO content writing have to do with what’s on the page, however they each serve different purposes. That difference matters most when you decide which method you want to use to achieve the best results. Here’s how the two types of writing compare.
In a nutshell, Content Writing involves the use of specific keywords and keyword phrases that are relevant to the business being marketed. These keywords and keyword phrases are inserted into the text so as to attract readership. The information that is written into the text is normally organized in a way that makes sense to the reader, and the end result is usually a well-written content piece. Most SEO content writers use keywords and keyword phrases in such a way that it naturally draws readership into the article, rather than forcing them to read the article by means of a call-to-action.
On the flip side of that, SEO copywriting is a more direct approach by which traffic is attracted to a website. SEO copywriters write short pieces of copy that are geared toward attracting traffic. Sometimes these pieces are very long, sometimes barely read all the way through, and sometimes these articles contain no real information at all about the website that is being promoted. Copywriting, therefore, focuses on attracting traffic by means of providing quality, rich, and interesting content. SEO copywriting is also commonly used to generate traffic to a website.
SEO copywriting and SEO content writing do have some similarities, however there are also many differences between the two types of writing. There is also a huge difference between SEO copywriting and web content writing. SEO copywriting is often referred to as promotional writing. In that respect it is similar to print advertising and many think that it is better.
However, the term copywriting as it relates to Internet copywriting is generally regarded as spam. It has been referred to as keyword stuffing, which is considered to be unethical and it should not be classified as an Internet marketing technique. SEO copywriting has been described as “pushing” or “optimizing” specific keywords in order to get better rankings for certain websites in search engines. It is considered to be less desirable than keyword research because keyword research is done to discover what keywords will be most beneficial to a certain company’s bottom line.
Web content writing has proven to be beneficial for increasing web traffic. Many website owners consider it to be beneficial because it increases the credibility of the company by providing useful, interesting, and relevant information. It also allows the writer to use attractive headlines in order to attract readers. SEO copywriters know how to use keywords effectively in writing. Two types of content writers are: freelance writers and agency/established writers.
Freelance writers generally concentrate on researching keywords that are applicable to the business. They learn about keywords through various sources and they write for the general public. The goal of this type of content writing is to provide quality, informational content based on keywords that are most relevant to the site. A freelance writer may use one keyword in one paragraph and use another keyword entirely in the next paragraph.
Agency/established copywriters are skilled at creating web content that attracts readers and is SEO friendly. They have techniques for finding keywords that will generate web traffic. An SEO copywriter has to be aware of current market trends in order to create high-quality copywriting material that attracts readers and is SEO friendly. SEO content writing is beneficial in increasing traffic for websites, blogs, and online magazines.