Local search engine marketing is like any other SEO strategy in that it’s also a method effecting the visibility of your site or a particular web page in the unpaid results of a popular search engine, usually known as organic, “earned,” or “unnatural” search results. The main difference between local SEO and the more commonly employed methods is that the search engines use the content of your site to determine whether or not your site has a higher chance of being visited, read, and even purchased by potential customers, whereas local SEO aims to create a link between your site and the people that live near your site and the area in which you are located. This is done by using targeted search keywords to get your site listed in the first page of the search results, which can boost its popularity as a result.
Search engine marketing is more than just optimizing for the number of hits to a particular site on the search engines; it also takes into consideration the quality of the traffic directed towards your site. Quality traffic is defined by Google as traffic that comes from a number of different websites with similar products or services. For example, if you sell office supplies, you’d probably want to target a specific category of searchers that would be interested in office supplies in your particular local area. Your site would have an increased chance of being ranked high in the organic search results if a large percentage of your search traffic came from people that live in the same area as your site is located in. Because of this, local SEO has become a very popular form of Internet marketing, and for good reason.
The main goal of local SEO is to improve your chances of ranking higher in the organic search results by making sure that your site is related to a specific topic in your area. If you own a clothing store in New York City, for example, you’ll be able to rank higher in the organic search results by targeting people who live in the West Village or lower Manhattan area and then having a link directly pointing to your web site. By targeting specific groups of people, you’ll be able to increase your chances of being listed at the top of the search results.
By targeting specific people, you’re also able to target a higher volume of search engines. With organic search, your site will show up in the results for people who are already searching for the keywords you have chosen to target; however, because of the large amount of people looking for those same keywords, the result will probably show up on many more pages. This is why most online marketers choose to market their sites through local SEO rather than by directing visitors to a specific web pages.
By targeting the right keywords in your site, you can increase the traffic to your site, which means more people visiting your site. You can also optimize the page for a search engine that gives higher rankings by providing information about your site, such as links, a description, and keywords that you intend to target. By providing useful and relevant information, you can make your site stand out above the rest, which will lead to more people clicking on links and potentially bringing you more visitors, and ultimately, more visitors to your site. Optimizing for keyword density is one of the most basic forms of local SEO.
In addition to keyword density, you can also optimize your page to contain the keywords on a different website that you control so that it appears in different positions on the search results. For example, if you own a business and your site is on another site owned by the same business, then placing your name in different positions of the page, such as within the heading, title, and/or within the description, will create an increased possibility that the search engines will pick up your site in the organic search results.
Linking with other sites to create backlinks is also another method for local SEO. This is done by linking with sites that have similar content as yours, but that are not related to your actual site. By doing this, you are able to build links that will lead back to your site, creating more traffic to your site, and increasing your ranking on the search engines. One of the best methods to do this is by signing up to join some of the free directories online that can provide you with backlinks.
As you can see, local SEO can be as simple or complex as you want it to be. By targeting your keywords carefully, making sure to include important keywords within the text, creating a site that people can relate to, and linking to other websites, you can increase the chances of being listed at the top of the search engines in your particular area.