Search Engine Optimization (SEO) and Website Design – A Winning Combination
What is website SEO? Well, when you say “SEO,” what comes to your mind? Does it conjure up images of mindless robots pounding on keyboards, ranking high in the search results, getting clicks from every human being on the Internet? Or does it bring up thoughts of sleek websites with interesting and relevant content that is loaded with so much information that the reader just cannot keep going no matter how hard they try? While both are possible, you wouldn’t want them if your goal is to increase website traffic and improve profits.
Search Engine Optimization, more commonly known as SEO, makes sense when you look at it in this way. Search engine optimization is basically the process of enhancing the quality and volume of website traffic from major search engines to a website or an individual web page. SEO targets unpaid web traffic rather than paid or direct traffic. When done properly, SEO helps a site show up high in the rankings for specific key phrases or keywords. Keywords and key phrases have to be relevant to the information architecture on the site.
For example, when optimizing a website for a keyword or phrase, the page titles, headings, meta descriptions, and other meta tags need to relate to the information architecture. This information architecture consists of keywords, keyword phrases, description taglines, title tags, and other meta description text. Each page should not only provide useful and accurate information but it should also fit naturally with the rest of the website. Search engines use a special algorithm to rank web pages according to their relevancy, and each page of a website is ranked based on its relevancy.
In addition to keywords and key phrases, there are other items that contribute to the information architecture of a website. Among these are site maps, page titles, headings, meta description text, and more. Each of these items is an important aspect of the website design and optimization. Keywords and phrases need to fit naturally with each other and they need to be optimized within the website. In order for SEO to be truly effective, each of these items needs to be well optimized. In order for this to happen, a website design company that specializes in SEO-friendly website designs will provide you with an online SEO package.
The package should include the page content and designs that work together to deliver high quality search results. SEO is all about how a page content relates to keywords and search terms. If a page content is not optimized with the right search terms, it will not achieve the desired effect. On the flip side, if keywords and search terms are overused, the page content will lose relevance. Therefore, a good SEO package will ensure that the page content and design are as relevant as possible with the right keywords and key phrases.
The next factor to look for when researching SEO packages is how well they provide you with click-through rates (CTR). A good SEO provider will have a method of tracking the click-through rate of web pages to determine which ones perform better than others. This can often be determined by looking at the CTR ratio of a particular product, service or program within a specific market. Usually, products with higher CTR ratios will perform better on search engine results pages, or SERPs.
Finally, a website design company that specializes in search engine results and website design will work with you to create your unique online branding. Your brand is all of the things that your website represents. It is what makes you different from your competition and is what helps you stand out in the sea of millions of websites on the internet. By working with a digital marketing agency that specializes in search engine results and website design, you will be able to set yourself apart from your competition and attain that goal of achieving online success.
Search engine optimization is only as good as the page speed in which it was designed. There are certain parameters which must be met in order for search terms to be properly targeted by search engines, and these are easily influenced by factors such as page speed. By outsourcing your website’s SEO to a digital marketing agency that specializes in search engine results and mobile-friendly website design, you will be able to achieve your business goals without paying thousands in advertising dollars. Instead, you will only be paying a small fraction of what it would cost you to design and target search terms yourself, which will ultimately translate into more traffic, more conversions, and more profits.