When you are seeking out new content to use for your website, competitor research is often a key part of your process. It can be useful in determining what potential keywords will bring the most visitors to your site. In addition, it can be used to better serve your site’s niche market.
There is some debate on whether or not it is a good idea to do your own research to figure out what potential competitors might be doing to get their name out there. Some SEO companies do offer this service. Other SEOs, however, believe that it is better to outsource this process to a firm with years of experience working with competitive markets. They have built relationships and built up a large database of information on many of the websites in their markets.
The good news is that they can do it for you. The bad news is that they will charge you a pretty penny for the services. Many people find it a great value. Others, however, find that it is more expensive than doing the research on their own.
Before doing any kind of competitor research, you should make sure that you are comfortable with the person doing the research. Even if you feel very comfortable with someone you hired, your site’s traffic might not be the best indication of how well that person will do in a competitive market.
You need to make sure that you are targeting your site to the type of people who are likely to be searching for the information that you provide. Then you need to know who your competition is, and how well they are doing. How many visitors will they get? Will those people turn into buyers?
How much time do you have to devote to monitoring those sites? A lot of them might already be taking advantage of your site. Will they spend the time you need to watch yours?
All of these questions will help you know what you need to change in order to make your site more appealing to your visitors. How long has it been since you made changes to your site? Are you aware of how quickly the changes took effect?
Think about what you want to see change. Is it your income? If so, you need to find the best way to change that to reach your goals.
What kind of staff do you need to keep up with the site? If you just started and have a lot of new visitors, you might not have enough employees on hand to take care of everything. A good SEO consultant can help you figure out the right mix of employees to hire in order to keep things running smoothly.
If you hire new staff to take care of your site, you may be faced with a problem where some of them would like to work on other sites. How will you manage that? Can you rely on your current staff to do it all for you?
In addition, some of your staff might leave for other reasons. What happens when a new employee leaves your site? You might miss out on those visitors you were hoping to attract.
These are just a few of the questions you need to ask yourself before you decide to do your own competitor research. To make sure that you get the best results from the research, though, you need to find a good SEO consultant. They can do this work for you and make sure that your site is optimized to be the best in your niche.