Keyword research is something that anyone who is serious about business knows very well. It’s the essence of online marketing, and you don’t have to be a rocket scientist to realize that. In fact, it’s probably the best way to start your search engine optimization campaign, especially since you’ll have a lot of free time on your hands.
The most important thing to remember when doing any type of online marketing, keyword research is vital. There are a variety of different methods that you can use, but the most efficient is always using a proven system that works.
So how does one go about determining what keywords will optimize for an ecommerce website? Here are some simple tips:
Start with a free keyword research tool like AdWords Keyword Tool or Google’s Keyword Planner to get a rough idea of the most searched for terms within the company’s name. These tools are excellent ways to determine what people are looking for, as they’re the most efficient way to discover keywords for.
To come up with the most popular keywords, use the Keyword Tool to filter out common terms that aren’t often searched for. For example, “online banking”bank account” are far less likely to appear in the average search result than “online banking,” and vice versa. These are the types of key phrases that you should use with your ecommerce websites.
Once you’ve determined which keywords work the best, brainstorm ideas for other, more specific phrases that may not be used a lot by the general public. You might want to add in general terms like “revenue management,” “buyer and seller”designer clothing” to help drive traffic to your website.
Now that you’ve established what keywords will attract the most potential customers, it’s time to do some keyword research for your potential competitors. Google’s Keyword Tool will allow you to find other sites within your industry that also rank well for the same keywords you’re targeting.
Combine the results of this search with the information gathered from your keyword research, and see what you find. Be prepared to alter the keywords you used to create your website to reflect the kind of marketing you’re planning to carry out.
When you begin to implement the ideas in this process into your online marketing, you’ll discover that SEO is a simple and effective way to reach a large audience quickly. Even if you’re still learning how to apply SEO effectively, your efforts will pay off quickly and help increase traffic to your site.
Finding the right keywords for your online marketing efforts will take time, but once you do, it won’t take long for the results to be evident. One of the best things about using keyword research is that it’s 100% automated, so all you have to do is enter the keywords you want to target into Google and click the search button.
While some may dismiss this as a “useful tool,” it can lead to fast success in your business. Since it takes no effort to use, there’s no reason to ever limit yourself when it comes to the keywords you utilize.