Local SEO can have a significant impact on your bottom line. For instance, if you are a restaurant owner with a bricks and mortar establishment, your overhead is higher than your online competition. Fortunately, there are many online services that can help you grow your business by optimizing your web presence in your local area.
Understanding how local SEO works can provide a clue as to the type of service that will best benefit your business. Essentially, local SEO helps the site be visible to potential customers within their geographic vicinity, so that they appear to be the most relevant in local search results. In this way, search engines pull business data from various sources, including local newspapers, online directories, blogs, forums, and online review sites.
One of the main benefits of utilizing a service that provides local seo is that these experts understand the importance of optimizing a website for specific keywords. Keywords are important because they allow users searching for a particular product or service to understand exactly what the website is about. For example, if your business offers residential services but your potential customers are looking for electrical work, your site’s meta-tag content should be optimized for “electrical service.”
The primary goal of a Local SEO service is to rank a site in search engines for targeted key phrases. Keywords are chosen based on relevance to the target audience and the types of products or services being offered. Local SEO experts know how to find keywords that not only benefit a business’s standing with search engines, but also generate user experience optimization that proves useful to the customer.
Another aspect of Local SEO involves creating social media profiles that target potential customers based on location. An effective Local SEO service should optimize the profile and pages of a business using social media and include local optimization in the website design. This includes everything from using relevant keywords to properly incorporating related tags and content into the various social media accounts. Social media platforms such as Facebook and Twitter require a certain level of expertise to ensure that content is shared appropriately and links are properly used to build backlinks.
A Local SEO service should also create and maintain a Google Places profile. A Google Places page is designed to provide businesses with additional exposure by allowing them to post information about their business in the area. However, a business must have an active and verified account in order to use Google Places. Google uses an automated system that notifies them when a new listing should be made or an existing listing should be deleted. If a local seo expert does not maintain their own profile, they should hire a SMO company that has experience managing a Google Places account.
The fourth piece of important content that should be optimized for local SEO is the page titles. The page titles should be optimized to provide unique targeting to potential customers. In addition, since Google is currently testing new title algorithms, business listings may be dropped if they utilize the same description that has been previously used for the business. To avoid this problem, the page titles should be customized and targeted towards key words that are specific to the business’s location.
While these four Local SEO Service strategies to address specific concerns, there are other elements that can help optimize your Local SEO Service for greater success. These include ensuring that all Google Places pages contain the appropriate metadata for each listing, including the business name, address, phone number, fax number, and email address. As well, it is highly recommended that businesses create business listings that are frequently updated as well as include contact information in order to receive optimal response rates.