Local SEO has become a major consideration for most business owners in the 21st century. As a matter of fact, it has now become one of the biggest search trends. What exactly is Local SEO? Well, Local Search Engine Optimization is like SEO in so much that it too is an online procedure affecting the visual appearance of a particular web page or a site in the unoperated results of a search engine called the “organic” or “unpaid” results of search engines.
There are several Local SEO factors which need to be taken into account while optimizing your pages and sites. You can optimize your site/webpage by means of creating Search Engine friendly content articles for your online business. By means of this content, you have to include Local SEO factors such as business name, address, phone number, email address, images/ Photographs etc. These Local SEO factors make up the key components of Local SEO and they should be utilized with great effect to optimize your online presence. If you are still wondering about the concept of Local SEO, here is an example:
For example, you are an online travel service provider. You have millions of people who visit your site on a daily basis. You therefore want to make sure that people search for your services on various popular Local search engines such as Google, Yahoo, MSN, AOL and so forth. But how are you going to achieve your aim? How are you going to make sure that people search for your specific product or services in your local area? This is where Local SEO will come into play!
In order to achieve your aim of getting tons of visitors to your site and your company, you have to strategically target the local searches in your area. Now, there are several ways to do this. One way is to improve your local visibility by using your website address as the Local SEO keyword. You can also use your company name as the Local SEO keyword. This is a very good way of targeting your local area since most of the time, the keyword used for your business will be the same as the keywords used for your website address.
But which is the best Local SEO optimization technique? The answer is simple. Paying visits to those Local SEO websites that provide relevant information about your products or services is the best way to rank well. However, you have to keep in mind that if you are doing this, your customers will only see your ads or the information provided on your website; they won’t get to know about your rank and your authority over the competition. Thus, the importance of ranking high on the search engines is important but it has to be complemented with Local SEO techniques and strategies to get a quick and a fast way to the top of the search pages.
One of the techniques Local SEO is using is the process of improving your existing citations. The more often you cite your business location in your advertisements, the more popular it becomes. Citations are not always necessary for getting high rankings in search engines, but there is definitely an effect on your page rank. Having high citations also improves the reliability of people search for your business. For example, if people search for “mall” in your town and your business is among the ones that are mentioned in the top ten, this implies that you have a reliable brand and people search for it because they need your product.
Another Local SEO technique is to optimize your web pages using the right keywords. The right keywords are those that people commonly use in searching for your products or services. You can check your existing citations to check the number of times you have used the keywords or phrases you are targeting. Using your keywords in your titles, in your headers, in the description, in the subheadings, in the last paragraph and anywhere else on your site increases the chances that people will click on your links. Higher ranking factors are again improved when you optimize your site for the right keywords.
Another technique of Local SEO optimization uses the snack pack results. The snack pack is a set of related articles on a particular topic that you frequently update and distribute among your social network contacts. For example, if you are a local sports store, you can set up a page with information about the most recent results of your store in the various sports categories. This way, whenever someone searches for something like “sports supplies,” “sports gear,” “home furnishing,” “home appliances” or even “home decor,” your site will appear in the search results because these keywords are contained in your snacking content. So far, this technique has proven to be quite effective, especially for small businesses that need to improve their page rank.