Local search engine optimization, also called local SEM, is a specific strategy for boosting a site’s ranking in Google’s search results for a given set of keywords. Local search engine optimization, or SEM, is similar to organic SEO in the way that it involves elements outside of Google’s search algorithm. Organic SEO tends to be the more popular approach among small and mid-sized business owners because it relies on optimizing a site’s content through strategic use of keywords, content and links. Organic search engine optimization can also be quite cost-effective, especially for businesses with limited budgets. Local search engine optimization, or SEM, however, has the distinct advantage of allowing smaller companies to compete with the big boys in their industry while exerting more direct control over their marketing campaigns.
Organic SEO concentrates on optimizing a site’s content through strategic use of keywords. Local SEO, on the other hand, places greater emphasis on optimization of local aspects of a site such as its physical location. Many smaller businesses fail to realize the importance of optimizing websites for specific geographic regions and end up losing out to larger and more established competitors. A better understanding of how small businesses can dominate the SERPs (search engine results pages) can help determine whether it makes more sense to engage in SEO strategies that involve more localized elements or to leave such tasks to professionals.
With the recent boom in social media and online communities, small businesses have realized the importance of establishing a presence within these platforms. In fact, many experts believe that social media has moved from the realm of mere status updates into a venue where small businesses can showcase their brands. Social media also offers many opportunities for businesses to reach out to customers directly via Facebook, Twitter and other channels, which can significantly enhance search visibility and customer loyalty.
As a result, SEO companies that specialize in business local search results optimization are seeing a rise in demand. According to a recent estimate, a whopping 25 percent of the most popular pages on Google search result pages are those driven by local SEO techniques. With increasing competition among online businesses, it is clear that having an optimized website is the only way to ensure increased search traffic and improved ranking among search results.
One of the primary responsibilities of an SEO expert is to optimize a website’s Meta Description, which is the first information that appears visitors to a site. Optimizing a Meta Description is important because a well-written description will not only attract users’ attention but also provide insight about the nature of the company. For example, a company that deals with residential property advertising will most likely want to optimize the Meta Description on each of its individual websites to note the type of property it deals in, the contact details as well as the contact details of its team. This helps users determine more about the nature of the firm when they access the websites.
SEO experts are constantly conducting research on how best to reach out to their target audience. Competition is getting tougher by the day with the introduction of more specialized search engines such as Google and Yahoo, which have introduced organic listings for the more specific keywords used in searching. Organic listings result in higher rankings for small local businesses and if a small local business wants to compete with this kind of competition, it needs to do its part to improve its visibility in the rankings. Experts conduct keyword research to gauge which keywords best suit the target audience and make them aware of the presence of the small local business in their vicinity.
Having said this, many businesses still opt for off-page search engine optimization to improve their visibility in the rankings. However, this kind of approach does not provide immediate results. Off-page SEO, or off-site optimization, involves creating relevant links from other websites to increase the small business’s visibility. SEO experts usually employ various strategies for creating such links, such as article marketing, directory submissions, blogs and articles. SEO experts also perform social media networking campaigns so as to increase the link popularity of their websites. This is a more time-consuming process and experts who offer off-page services will charge higher rates.
Search engine results show that most small businesses do not enjoy the benefits of on-page optimization compared to local SEO. With the increasing popularity of online marketing, more business owners are concentrating their time and efforts to build their brand on the internet. Local SEO experts understand the need of small local businesses to improve their rankings with search engines and therefore offer their services at affordable rates. They are the best choice to boost your brand visibility and increase your chances of increasing customer traffic.