If you are considering On Page SEO for your website then you should know what you are getting into. SEO stands for Search Engine Optimization and the result is a long term plan to rank your website higher in the search engines. It is essential that you understand what you are getting into before you begin.
The first step to success with an SEO campaign is to decide what keywords or key phrases will give you the best ranking for your website. Many people make the mistake of assuming that they can list keywords in their domain name. This is actually not a good idea as this will make your domain look generic. If your domain looks like it was copied from Google, it will not help you rank in the search engines.
There are many ways to use a specific keyword in your content, this is called back linking. Your goal is to have your website come up in the results when someone searches for a specific keyword. This is easier said than done, however, it is possible. Before embarking on an SEO campaign you should decide on what keywords you want to focus on.
Having the proper keywords will help improve your traffic, but you have to make sure that you write your articles and website content with the correct keywords. As mentioned in a previous article on page optimization the right keywords should get you at least an article rank of one in the search engines. If you are thinking that you need an article rank of three or more you may be in over your head.
Content is the first step towards driving traffic to your website. If you are not using keywords in your articles and your content is lacking, you are running the risk of your site not ranking high enough. The best thing you can do is rewrite your content so that it is filled with the proper keywords and phrases.
Now that you have the keywords and phrases in place, you will want to write your articles so that they are SEO friendly. Search engine spiders read this data and will automatically rank your website if you give them the proper information. You can do this by taking advantage of articles directories, blogger, EzineArticles, and Squidoo.
When you first start your SEO campaign, you should add some articles to your site which include some information that is not always needed. You should also try to post your content to various forums and discussion groups so that others will find it valuable. Make sure that you create informative posts that contain all the necessary keywords and phrases that you are going to use for the rest of your articles.
Once you are satisfied with the content that you have created, you can begin optimizing your content. The first thing you want to do is analyze the keyword density for each of your articles. Try to find the keyword with the highest number of searches per month and then you can continue writing your articles around this keyword. Also make sure that you use the correct keyword phrase.
Try to add new articles to your site which revolve around the same keywords and phrases every so often. Make sure that you monitor your RSS feed to see how often people are searching for the keyword that you wrote about. Your site should appear high on the first page of the search engines, which means that your keyword has been optimized.
After you are satisfied with the keywords that you have chosen and the keywords that you are using for your content you will want to submit articles to your blog, EzineArticles, etc. Make sure that your articles are keyword rich. Use the proper keywords and phrases and then add new content that revolves around these keywords.
Keep in mind that you will not reach the top in the search engines overnight. A great SEO strategy is to promote your site regularly. By adding fresh content to your site you will be able to put you in front of visitors faster and increase your page rank.
In conclusion, we have explained some of the basics of On Page SEO for beginners. As always, please remember that the bottom line is that you should always think before you act.