As an SEO audit firm, your primary role is to assess your current site structure and functionality based on your current business goals and search engine optimization objectives. Since each business is unique, SEO audits must be custom tailored to that business’s needs. As an SEO audit firm, your first priority will be to understand your client’s business and provide a tailored assessment to optimize your current site. In addition, you will also take into account several other factors such as the homepage, overall navigation and page structure.
Typically, SEO audits are done for free by site owners since they want to get feedback to improve their online presence. While most audits will focus on SEO copywriting, text, images and headings, there are a number of factors which must be considered in order to maximize benefits and minimize risk. As an SEO audit service, your job is to optimize your current site structure and functionality based on your client’s business objectives. While most audits will look at basic elements such as keyword density, site architecture and coding, you will also consider factors such as the homepage, overall navigation and even the sitemap and Robots. In addition, you should also take into consideration organic search results, competitor analysis and any other strategies or tactics that may be used by your clients to promote their websites.
Your SEO audit service should provide you with reports on your site’s performance over a certain period of time as well as discuss long-term goals and what actions can be taken to improve your current results. You should also obtain demographic information such as ages, genders, geographic location and pages visited. By analysing organic search rankings, you will be able to pinpoint problems areas which can be improved upon, which will save you considerable time and effort as well as provide you with tangible results.
SEO audit services can also offer SEO audits focusing on pay-per-click advertising, internet marketing campaigns, content writing, video promotion and social media integration. These audits can help you gain a competitive edge by identifying the keywords, links and content that are attracting the most traffic to your site. In addition to this, they can also tell you if your competitors are using certain strategies that are working to drive their websites towards the top of the organic search rankings. They can analyze your webpages and identify the most compelling pages, which are being optimized with highly searched keywords. In essence, SEO audits can give your business the competitive edge that you need in order to attract more visitors. This can improve your customer satisfaction, generate more sales and boost employee productivity.
An audit usually focuses on two areas: optimizing your current site structure and enhancing your current ranking. In the optimization phase, you will focus on analyzing your web pages and identifying the essential keywords, which are being used to optimise them. Next, you will test different keyword combinations using the free tools provided by search engines such as Google. The purpose of these tests is to determine which keywords are bringing you more traffic. Once you have identified the right keyword combination, the next step is to optimize your web pages for that specific keyword. This is known as the ranking part of the website audit.
One of the main factors affecting SEO audit is the title tags and meta description tags. These are important in identifying the ranking of a webpage on a search engine. Title tags and meta descriptions are used to describe the main contents of a webpage. A poor choice of title tags can lead to loss of ranking, which is one of the main reasons why companies conduct SEO audits. Besides the titles, the number of times that the keywords are mentioned within the contents of the webpage is also a major factor in its ranking.
Apart from the title tags, error pages are also very important in the ranking process. Search engine crawlers use error pages as an indicator whether the website is structured correctly. Sometimes, even if a site is well optimized, it may include a lot of errors in the coding. An SEO audit can easily identify these errors by looking at the HTML source code.
The above mentioned processes are some of the common factors affecting the SEO rank of a website. There are various other factors that affect the rank and the ability of a webpage to attract more traffic. In order to analyze the website, the audit services provided by companies will first identify the exact problem. If required, they will provide solutions for this specific problem. SEO audit services are a great way to make sure that the keywords and content are presented in a very professional and unique way, which is needed in order to attract more customers.