On Page SEO, as it is more commonly known, is a very important part of Search Engine Optimization (SEO). SEO targets free, inbound traffic and not direct traffic or paid visitors. On-page SEO involves techniques, strategies and tips that are applied directly to the website’s on-page content such as the title, meta tags, keyword density, image tags, incoming links, internal linking structure, incoming URL and many more. All these techniques and tips contribute towards making the website more searchable by search engines and increasing the site’s visibility to its targeted market.
On-page SEO focuses on two main components: internal linking and external linking. Internal linking refers to the linking of one webpage from another. External linking is linking to any particular page from the website, either from an internal link on another website, or from a link on the website itself. These techniques are employed to attract relevant and targeted traffic from search engines like Google and Yahoo.
In order to reach the first page of search engines like Google, you need to have a good keyword density strategy, which can be achieved by on-page optimization. Keywords play a very crucial role in the ranking of a site by search engines. A good SEO plan will therefore concentrate on the selection of the right keywords that will generate targeted traffic to your site.
On Page SEO depends mainly on two factors: keyword usage and off-page optimization. Keyword usage refers to the total number of times each keyword appears on a page in a SERP. An ideal rule of thumb is that each keyword should appear approximately once per 100 words. The total number of times each keyword appears is called the average word count of a page. The higher the average word count of a page, the better off-page seo strategy is performing.
The second important factor of off-page SEO involves links. Search engines look for quality links from websites with high page rankings. Thus you need to create back links to your site to increase your SERP’s. Article marketing, directory submissions, social bookmarking and blog commenting all form major components of off-page seo strategies.
There is a huge range of tools available to help businesses achieve their objectives for on-page seo. SEO companies have their own proprietary tools and there is no need for you to hire an SEO expert to build your links and optimize your site. You can find many freeware tools and SEO applications available on the internet for free. In fact, you can also develop your own tools by using common word processing applications. You may even decide to write your own software and then publish it for free.
Once you are ready with your tools, you should start evaluating your competition. How have they achieved top positions on web pages? Where do they get their valuable links? What works for them may not work for you. Some people focus on link building and others may opt for pay per click advertising. Understanding your competitors will help you achieve better results in off-page seo.
Off page SEO is important, but when it comes to ranking higher on search engine results pages (SERPs), you need to think about what keywords are bringing you traffic. A very good indicator of what keywords work for your business is to ask yourself what keyword(s) are bringing you traffic when you perform searches. For example, if you were searching for “dog training”, “pet grooming services” or “pet insurance”, you would expect the ads for each of those to show on Google. If you happen to find that you are getting a lot of traffic for keywords that don’t produce much return for your business, then you need to look at other options. On the other hand, if you found that all of the keywords that you are ranking for are producing you a high return on investment, then you should stick to those.