So how do you go about writing a great competitive analysis for your new website? You can either do it on your own or you can hire a professional. The best way to approach this is to have an idea of what you want to achieve, not only in terms of traffic and sales but also with regard to competition. A good competitive analysis will give you an insight into how competitive your market really is and how it should be treated in terms of website design, content, and everything else that will affect the way people find your website.
For those who are a little more advanced in SEO, there are some techniques that they can employ to boost their rankings while putting their site above the competition. We will discuss a few of these in the next paragraph. Keep in mind that even though SEO is a competitive world, as long as you know how to do it correctly and do not try to outsmart the competition, your website will be doing well. So don’t try to over do it, as this could backfire on you.
It is important to understand the history of your website so you can create something that reflects it. Google has some very strict guidelines for creating websites which will reflect your theme and will be useful to readers. This means that if you go beyond the guidelines, you might end up penalized by Google, thereby lowering your rank. So don’t do this. This is why creating a keyword friendly website will help your rankings tremendously.
Your main keywords must be written in your title tag, on the first line of the body of the page and in all of your Meta descriptions. These words will be what people type into the search engine to find your website. It will give them a good idea of what your website is all about.
While your website will naturally be ranked higher when it is ranked highly in the search engines for your main keywords, you will want to make sure that the links that lead to your website are also effective and will be of benefit to readers. There are lots of different linking strategies. You can use the built in linking system, but make sure that the links do not contain any keyword spam. You will want to think about Google’s algorithm and the redirects that are included in their rules.
Optimize your website, and once you have optimized it, you need to know how to build links to your website. You can use article directories, social bookmarking sites and other places that link back to your website.
Another step that you need to take is to use keyword rich content to rank well in the search engines. The main focus here is on using keywords throughout your content to increase its relevancy. It is important to know the words that people type into the search engine, so use them.
So let’s get started with the SEO competitive analysis for your website. Start with your website. Next consider the major keywords and the words that are used by your target audience.
The last step to take is to find out whether or not your keywords are being used in articles that are published on the websites of other competitors. Make sure that your articles contain appropriate keywords. You should also include the proper keyword phrase on your site, as it relates to your content. This way, your content will be more relevant to the search engines and will help your website rank higher for the main keywords.
When writing articles, be sure to include enough keywords to optimize your website and get it ranked well. If you are new to SEO, you may want to seek the advice of experienced SEO experts.
Do not feel pressured to do everything all at once. A good competitive analysis will help you know what steps to take in order to increase the search engine ranking for your website.