How do you run a competitive analysis? That is the question that keeps many SEO professionals up at night. They feel as if they are being called on to do something that is not at all what they are capable of. There seems to be no right answer when it comes to getting the right data to run a competitive analysis.
First, it is important to understand what a search engine optimization firm does. We live in a world where Google, as the most popular search engine in the world, is built upon information. Information is collected, sorted, and then put into use.
To create quality information for the businesses needs, there needs to be a system to sift through what is happening. In short, a competitive analysis needs to be done. This is accomplished by looking at the top performing, most profitable sites in the industry.
To get quality data on the best performing sites, one has to dig deep. The goal is to pull out information that will help to understand how the customer is going to be served. The point is to understand how the customer’s experience is going to be affected by the different factors affecting the ranking of a site.
What is happening here is that the variations in how different factors are affecting the rankings will give insight into how the search engine is going to rule. In fact, the more knowledge that you have on the different variables, the better able you will be to make the right decision.
When the people who are doing the SEO competitive analysis are placed in an environment where there is only one dominant force in the business, you are in trouble. The problem is that the information cannot be used correctly in this type of scenario.
At times this can be a challenge because it can be easy to lose sight of what the competitive analysis is really about. By learning the process of search engine optimization, you will find yourself in a better position to take advantage of your new knowledge.
Learning search engine optimization is also a great way to start looking at other aspects of the industry. By going back and reviewing what the techniques were, you will find that you already know what works, but you may be missing out on opportunities that you would not have seen otherwise. These opportunities will lead to more opportunities that can benefit you and your business.
Just because you have seen this information in one of the different scenarios, doesn’t mean that it is the case for every site. While some sites might follow the same process, there are still going to be a lot of variations. The key is to know what the processes were in your industry, so that you can see what the optimal SEO process will look like for your site.
One thing to keep in mind is that a competitive analysis can take a variety of forms. For instance, some companies are simply looking at how the site is doing and trying to figure out where they can make improvements. Others will be looking to find a new affiliate or customer.
At times, a competitor will be using the site and making claims that are unproven, but other times they will be targeting specific keywords that the company is not targeting. A competitive analysis is the ultimate way to get more value out of the data that you have collected. As long as you have the right information, you can use it to make a decision that benefits you.
Finally, the main thing to remember when doing a competitive analysis is that there are some methods that are better than others. There are tools that can be used to measure different things, but there are also methods that are more qualitative, and therefore will not work in all cases.