SEO audits are used to identify the problems your web site is experiencing, so they can be corrected or improved before your website goes to live. There are two main types of SEO audits which are performed by WebFX and Adwatch. The audit process involves two steps:
Both services have clear defined methods of analyzing the website to pinpoint your main goals and objectives. WebFX normally conducts an organic traffic audit to identify problems areas such as broken links, missing alt tags, content and title elements not matching, meta tags not matching, page titles that have incorrect and missing keywords, and other common issues. A full SEO audit typically takes approximately thirty days to perform all of the steps and will take into account the following: keyword analysis, competitive analysis, link analysis, code analysis, architecture review, usability and user experience review, navigation review, structure review, content review, data discovery, link popularity verification and more. During the audit process, Web FX will thoroughly analyze and report on the issues, giving you the ability to make any necessary changes to improve your website and make it perform at its highest level.
On the other hand, Adwatch uses both a page-level analysis and technical analysis to identify problems. This provides a higher level of detail in the audit report and will allow you to concentrate on areas of improvement. The technical report from Adwatch will provide a summary of each of the main areas of focus in SEO audits, such as keyword analysis, competitor analysis, link analysis and more. It also includes additional recommendations on content quality and other steps you can take to improve your websites performance in key areas such as SEO, link building, ad placement, web analytics, and more.
Both services are very detailed and methodical. The purpose of both is to thoroughly examine the status of your current campaigns and identify the main goals for improving performance. They will be able to show you where you are currently ranking well and where you need to make improvements. When it comes to identifying your main goals, both services will provide very similar findings. These include the number of unique visitors to your site, the number of page views, the amount of time spent on each page, the number of new pages created, the number of incoming links, and the organic traffic sources.
SEO audits are a great way to identify areas for improvement. On the one hand, you have the option of working with an SEO firm that provides on-site SEO audits. However, many individuals are uncomfortable with hiring a professional, which is where Adwatch comes in. Adwatch provides high-quality audits that are designed to identify areas of concern, spot weaknesses in your strategies, and increase your rankings. In addition, Adwatch audits are performed by professionals who understand search engine optimization and know how to spot common errors, which can significantly reduce the time it takes to improve your ranking.
Many companies worry about the possibility of audits finding issues with their SEO strategy that could cause their rankings to drop. SEO audits are designed to be transparent and unbiased, and they will not find anything unethical or false. The only factors affecting your ranking are the ones that search engines detect and record, so there is no need to worry about anything affecting your rank. Instead, you should focus your attention on developing new strategies and fixing any problems that are affecting your ranking.
SEO audits are extremely in-depth and comprehensive. The entire scope of the audit process will take place on your website. This means that each element of the site will be reviewed, including content, usability, title, Meta tags, alt tags, and keywords. In addition, the audit services will also check your website’s internal linking structure and look for duplicated domains or links that are not trusted. A quality audit will be performed using a variety of methods, including in-depth testing, user testing, review of competitor websites, user research, crawl rate and more.
SEO audits will give your company a thorough examination of your current SEO strategy and recommend areas for improvement. If you are serious about improving your ranking, then these audits are critical. There is nothing better than a clean slate when it comes to your SEO strategies, and an effective SEO audit will ensure that you never have to worry about the accuracy of your ranking ever again. The audits that are performed on your site will not only provide you with useful information and suggestions, but they will also provide you with insight into what users are searching for online.