Competitor research is a hot topic in the marketing community. It’s not only about identifying your competition, but also about learning from their success and avoiding the pitfalls they have avoided. Here are some ideas to start you off.
Your goal should be to find out as much as you can about your competitor. You can do this by doing a web search for the term “competitor research”. The first thing you will find is that there are many answers. While many of them are based on solid research, others have been made up or exaggerated.
To find out if your competitors are doing the same things you are doing, you should investigate some of their competitors. Be sure to do this with diligence, because you don’t want to get accused of being in bed with them in an effort to steal their best ideas.
Once you have found a couple of them, you can go ahead and do some online research. Take a look at what they have done well in the past, and try to learn from their mistakes. This way, you will be ahead of the game.
When conducting competitor research, it’s important to remember to avoid unethical practices. Try to avoid using a service that allows you to secretly enter information into their system without letting them know. You should also be wary of any pay-for-play kind of system.
If you find yourself being taken advantage of by anyone, you should let them know about it. A system where the author has to pay to have someone else look at their research can lead to serious financial problems. It can also lead to the person stealing other peoples’ ideas.
Another good idea is to tell your story to an online resource, who will write it up for you and add it to abook on niche marketing. You should keep your stories short and simple. Only include as much information as is necessary to illustrate a point.
Make sure that your article is written well. Since it will be read by people online, it’s important that your content is rich in content. While competition is fierce, you don’t want your readers to become bored by your writing.
Remember that the keyword you use must be something people actually search for. As long as you have searched for that particular word, you will do well. However, if you haven’t used it yet, it may be a good idea to use another method that will generate some traffic for you.
Always help them out when you write, because they will need the help. It’s hard to be a guru when you are surrounded by others who are experts in their field. To truly succeed, they will need your help, and you will be just the one they can ask for it.
There are many other techniques you can use in your own research, but there is no substitute for competitor research. You will need to get a good handle on their method of operation. You need to know where they are going and how they are going to get there.
Your goal should be to identify where they are succeeding and where they are failing. Use all of the tools available to you, including competitor research, to help you in your search.