Website SEO or Search Engine Optimization is a technique that is practiced by many web design companies. The techniques of on-page optimization and off-page optimization are different. The on-page optimization is more concerned about keyword density, meta tags, title tag, image tags, site maps, image alt tags, internal linking structures and so on. On the other hand, off-page optimization deals with link building. This can be done through directory submission, article marketing, press release marketing, social bookmarking and so on.
One of the main factors which influence the ranking of a website is its on-page and off-page optimization. This means that if you want to achieve top rank in major search engines like Google or Yahoo, then your web design must be such that it provides a good number of inbound links. There are several methods used for inbound links. Some of these are forum posting, blogs commenting, directory submission, press release submission, video posting and so on.
This is because black hat techniques are aimed at spamming. On the other hand, white hat techniques are aimed at getting maximum quality traffic. Black hat methods are considered to be spamming as they involve black labeling of websites and submitting them to many search engines. This is not allowed in white hat methods. However, you need to do your bit of research to find out the difference between the two and choose the method that is best suited for your business needs.
A web design company often adopts both black hat and white hat SEO strategies for the website. The first step in SEO is making the website SEO friendly. For this, the web design firm will analyze your web page and see what keywords will work for you. After understanding your web design needs, they will suggest appropriate keywords to include in your web page content. You can also get some ideas from the content of your competitors.
Once keywords are suggested, the web designer will make the necessary changes in the website. It may need a few HTML or XHTML coding changes or it may need to be cleaned up. This is because web designers do not like websites that look outdated. They also want to keep the website fresh looking. So before the website goes live, the web design firm would go through every inch of the website to make necessary amendments.
Then comes to link building. Search engines are now aware that a website with relevant links to your website will be better that a website without any links. These links will help your website rank higher. This means that you should get good quality one way backlinks to your website. You will have to spend time getting these backlinks.
Another thing that the web design company will do is make your website search engine friendly. You may have to change the content of your website a bit. You can do this yourself but the chances are that you would mess it up. So what the web designing company does is to optimize your website for the search engines. They will create unique articles for you that are SEO friendly.
If you are worried about losing control over your website, then you should not be. The web design company has made this for you. These companies provide these services for free and you do not have to pay for them. You only have to give them some information about your website so that they can create the right website design for you. With this service, you can rest assured that your website will rank higher on the search engines.