Website Audit Service is a goal oriented examination which helps to prolong and maximise the life of your website. I, Tommy Oddo, is a seasoned web designer, internet consultant, and WordPress author with more than two decades of experience in the design and functionalities of websites. I conduct website audits to find issues in usability, functionality and structural reliability and I provide these services free of charge to help my customers achieve maximum value from their websites.
Website audits are performed to identify and repair various technical issues affecting the functionality of the website. Technical issues can include anything from slow loading pages, inconsistencies in the website’s design and graphics, to general site usability issues such as redirects, broken links, content delays and page freezes. By identifying and fixing technical issues, website auditing not only improves the website’s performance, but it can also save you money in the long term. Technical issues which may be identified during an audit include SEO (search engine optimisation), scripts and security vulnerabilities.
An audit conducted for optimizing the website’s search rankings reports gives you valuable insights into how visitors use the website and which keywords are effective. Technical aspects are taken into consideration such as page titles, meta tags and meta descriptions, internal links and link structures. This type of website audit service is done using an investigator’s point of view to find out how visitors use your site and what search engines are finding when they do. Technical issues related to search engines can affect the rankings of a website and its ability to attract visitors. The objective of the technical aspects audit is to identify areas which need improvement and resolve them accordingly.
An audit to assess the effectiveness of your website’s website architecture is also done. This type of website audit service is done after an in-depth analysis to identify the overall structure of the site and how important it is to the ranking process. Technical issues related to the site architecture may include XML site maps, cookies, cache files, security filters, error pages, headers and alt tags. Search engines value links which are well established and have a high reputation. A search engine optimization audit report gives you valuable insight on how well established links are working for you and how to improve the process.
An audit to assess your marketing campaigns and strategies gives you information on the impact of the marketing campaigns and strategies on the performance of the website. These reports are also valuable in understanding your target audience, where your demographic focus lies, the type of traffic that you are attracting and how you are matching up with the competition. Audits conducted for marketing research and competitor analysis provide valuable information on what the search engines look for, what keywords they use and how competitive your site is compared with similar sites in your field. Marketing audits help target audience and competitor analysis and provide recommendations. Audits which focus on your target audience to ensure that all your content is user-friendly and informative and can be located easily by search engines.
An audit also gives insights on how you are performing compared to your competitors, how you can enhance your current web presence and your current marketing approach to achieve top rankings. An audited website examines how your web pages are linked to other web pages. It also looks at how the pages rank within the organic search results. An organic search website needs to have relevant links from trusted sources. The SEO audit report provides details of where the links are coming from, who is linking to you and how popular these links are.
If you are setting up a new website, hiring an SEO consultant can help you to optimize your landing pages. This will drive traffic to your site which can help you achieve top rankings in search engine results. If you are re-modelling your website, the SEO audit service can provide you with helpful advice on creating effective landing pages that will be valuable to your customers. In addition, if you are just switching over to a new web design, then this is the perfect time to improve your site’s ranking and get to number one in search engine results. You can make significant improvements in your website’s ranking by testing the various options available.
An effective website audit service can help you develop your plan of action and identify your target audience. They can also provide you with in-depth insight into how you can measure the success of your website and set up your target audience and reporting functions. Based on the findings of the audit, you can tailor your marketing strategy and work plans based on the recommendations of the report. With their help, you can be confident that you have a comprehensive assessment of your current internet marketing efforts that can help you make the best sales platform for your company.