On Page SEO is a major key to success in online marketing. Search engine optimization, or SEO, is the method of increasing the quality and amount of site visitors to a site or a particular web page by search engines. SEO aims to increase the rankings of websites in the major search engines such as Yahoo!, Google, MSN and Ask.
One of the most important things to remember about SEO is that it all boils down to one thing: crawling. The purpose of an SEO strategy is to have your site indexed by search engine bots. This is done through the various methods of submitting your site to various directories, participating in link building schemes, and even participating in social bookmarking. Basically, this is done to improve your Google PageRank, which is a measure of your site’s popularity. A higher PR will result in a more visitors-friendly index from the search engines. Below are some effective tips on optimizing your website for Google crawling.
On Page SEO begins with your choice of keywords. Keywords should be something that both potential visitors and the search engines can use. Make sure that your chosen keywords are relevant to your site’s content and are fitting for what you are promoting. For example, if you are selling office supplies you would not want to include the term “home repair” in your title because you are promoting the term “office supplies.”
Your choice of meta tags should also be relevant to your target audience. Meta tags are what give Google the information about your site. These tags also play an important role in improving your web pages’ target audience reach. The right meta tags will allow your target audience to understand what your site is all about and will make your site more appealing to them.
Long-tail keywords are most effective when used with On Page SEO. Long-tail keywords, which are just words and phrases that are longer than two words, have less competition than the majority of keywords, but have less competition than some long-tail phrases. Using a combination of On-Page and long-tail keywords will greatly improve On Page SEO.
Content marketing plays an important role in On-Page SEO. Content marketing is a way to provide links to your site, generally through a blog, article submission service, or forum. The idea behind content marketing is that you want search engines to find your site in the search results and crawl your site to see what you are talking about. If your content marketing strategy is successful, it will encourage search engines to index your site more often and give it better ranking in the search rankings. This strategy should include links to your website.
Crawlability is another important factor in On-Page SEO. A website’s crawlability is how often it is listed in Google’s daily report, the number of times it has been indexed in Google’s database, and how often it has been removed from the search results. A website’s crawlability is very important in improving your On-Page SEO. To make sure your website is as callable as possible, use the popular key phrase free tools such as Google’s free Google Sitemaps. Also make sure your meta tags contain the keywords you want to rank for in the search engine.
Crawl error is another thing that can decrease your On-Page SEO ranking. When a search engine encounters a crawl error, it marks your web pages as “redirected.” This means the search engine considers your web pages as if they were “redirected” from one page on your website to another. A lot of factors including your page length, link structure, and content quality affect your rankings in Google, so be sure to keep these things in mind when optimizing your web pages for Google.