SEO competitive analysis (and competitive intelligence) are an effective research strategy that can help you rank high, receive more traffic, and make more sales. Its magic occurs by uncovering SEO opportunities that you might not have noticed otherwise. The main goal of competitive intelligence is to find those opportunities so that you can grab them with your business right away. However, you will also need to make sure that you understand all of the factors that are influencing search engine results. This can be a very difficult task when you are new to SEO but it is a necessity if you want to compete successfully.
The primary component that drives search results is, of course, search engine optimization. However, there are other important factors such as content visibility and back links that will also contribute to your success. All of these factors will become even more important to your success once you learn how to incorporate your niche into your domain name or keyword phrase. To perform an SEO competitive analysis properly, you need to understand how the different factors affect your page rank, traffic, organic ranking, and search results.
In order to perform a proper SEO competitive analysis, it is important to identify all of your competitors. Look at their websites and see what keywords they use to obtain high search results. Pay attention to the amount of links that you can find on theirs. Find out where their traffic is coming from and try to emulate their strategies. Analyze how their back links and content visibility work against yours. If possible, send them a private message and see what kind of response you get.
You can also perform an SEO competitive analysis by looking at the websites of your competitors. First, visit their web pages and see what keywords they use to achieve high rankings. Once you have identified some common keywords, look at their web pages. What do these pages contain? Is it informational articles or content that is mainly aimed at helping you attain the top spot in Google’s search engine rankings? Are there any interesting features that you can incorporate into your own website to help you compete better?
If you are unfamiliar with SEO, a common domain in SEO is called “backlink.” Backlinks are links that lead from other sites. The greater the number of links, the higher the site ranks in Google’s search engine. A good SEO Competitive Analysis will list all of your competitor’s backlinks as well as the number of links that each of your pages has. This allows you to see which of your pages has the highest amount of backlinks and the anchor text that are most commonly associated with each link.
The final component of an SEO Competitive Analysis is to analyze the total amount of money that you have invested in paid advertising as well as free promotional activities. You need to determine the ROI (return on investment) of each aspect of your web presence. An SEO Optimized site may perform very well at the start, but if you do not focus on paid marketing, you will find that your traffic eventually drops off. Investing a lot in PPC (Pay Per Click) advertising and creating a number of highly visible social networking profiles can help you stay on top of your competitors.
Another common SEO strategy is to check the amount of visible links for each of your pages. Search engines will rank your page in several different ways depending on the quality of the incoming links. Many people make the mistake of choosing a popular keyword or phrase and investing a lot of time and money into PPC campaigns that do not provide a quality return on investment. An SEO Competitive Analysis should provide you with an accurate assessment of how well your page is performing in terms of link building and visible links.
A great SEO Competitive Analysis should also take a close look at the type of website. For example, are your site’s relevant to the largest audience possible? If you are an e-commerce site, are you optimizing your pages for larger, more obscure search engines? These are all important questions that only you can answer. You want to be sure that your web site is as optimized as possible, but you also want it to be easy to find by any major search volume keywords.