WordPress, the free blogging platform and content management system, is becoming more popular each day among bloggers. Why? Because its intuitive user interface allows you to quickly and easily manage your blog. However, the success of a blog still hinges on how effectively and efficiently you optimize it for the search engines. So that it can easily get listed in search results, here are some basics of WordPress SEO.
The Basics of WordPress Search Engine Optimization To make it simple, we’ve made a table of basic contents to aid you easily browse through ultimate WordPress SEO guidelines. First, we’re defining the Search Engines. These are Google, Yahoo!, and Bing. Every time you do any kind of online search using these three giants, you’re performing a search with them. In essence, your blog becomes a directory for all these search engines. This means that you need to optimize your site for them.
As per Google’s FAQ, SEO for Google is different from optimizing for Bing. To be clearer, a Google sitemap is what your readers see when they access your blog using Google. A Bing sitemap is the one displayed when your site is accessed using the browser. Thus, if you want your site to appear in the Google sitemap, you need to optimize your pages using arose.
The next thing you need to know is Aweber. It’s a popular WordPress plugin that allows you to track your rankings on major search engines. For example, if you find that your site ranks for a specific keyword, you can check the stats of your competitors. This plugin can also provide you with valuable data like link popularity, number of comments, and even competitor internal pages.
Another important WordPress plugin is wp-optimizer. If you are not an experienced SEO developer, it would be better to use the default settings of this plugin. However, if you feel that you need to tweak its customization options, it would help a lot to have a professional SEO company to do the job for you. This way, you will get the most out of your money spent on search engine optimization. By the way, there is another WordPress-SEO plug-in called All in One SEO that is equally effective in delivering search results to your website. However, it does not come included in the standard version of WordPress.
We cannot forget to mention the nofollow attribute. It tells Google and other search engines that your pages are free of duplicate content. If you want to see our guide on how to increase Google page rankings for specific keywords, then you must apply the nofollow attribute. If you still wonder what exactly is a nofollow, it is explained in detail in the next section. It is a negative link leading to the same page or resource from one resource to the other.
Now that you know what a nofollow attribute is all about, let us move on to one of the most important components of WordPress SEO: the sitemap. You can see our article on how to customize your sitemap in the resource section below. In order to optimize your site for the search engines, you must ensure that you have optimized your front page as well. If you have used a WordPress template, you will see that the customizations available to you are limited. In addition to that, there are numerous other minor customizations you can make to improve your rankings on the charts. The sitemap plugin automatically creates and updates your sitemap on template based websites.
There are numerous plug-ins that you can use to make your WordPress SEO Friendly URL (or SEO URL) more search engine friendly. Some of the most popular among them are the wp-url plugin and the all-in-one-Sitemap plugin. To sum up, we saw how important it is to understand that a nofollow attribute is an integral part of optimizing your website for the search engines. In this case, we saw that using a plugin such as the wp-url plugin enables you to create a sitemap that will not only attract search engines but will also improve your rankings on the charts. Lastly, be sure to read “Sitemaps: Optimizing Your URL’s For The Search Engines” by Filip Domingo de Sousa.